Switzerland TourismSwitzerland in the Lead RoleThe global campaigns for Switzerland Tourism featuring its brand ambassador Roger Federer generate maximum brand equity. Intelligent storytelling creates enormous reach and positions Switzerland in the highly competitive tourism market—with comparatively few resources.MigrosChristmas is what we pass onIn this year’s Migros Christmas campaign, we join Finn the Elf to discover what connects generations—and just how much love can be found in a small gesture.UEFA Women's EURO 2025Objective: The most successful tournament of all timeHow can we inspire an entire continent—and Switzerland in particular—to take the burgeoning women’s soccer movement to the next level through genuine support?Allianz SuisseFrom global strength to national relevanceWirz developed a brand platform for Allianz Suisse that positions the company as a friendly, approachable, and trustworthy partner.Migros100 years. A thank you.100 Years of Migros: An anniversary turned into a year-long expression of gratitude to Switzerland.Federal Office for Gender EqualityEquality prevents violenceFrom platform to movement: For the Federal Office for Gender Equality (EBG), Wirz developed an integrated campaign to prevent domestic, sexual, and gender-based violence—comprehensive in scope, clear in its stance, and effective in its message.Diakoniewerk Neumünster FoundationEmbarking on the future of healthcareDiversity united: Individual initiatives and facilities bundled into a strong brand – focused communication, maximized impact, and effective marketing.MigrosRosa Unfiltered – A TikTok seriesA new social media format that interacts with Gen Z in an entertaining way. Migros employee Rosa responds to TikTok comments addressing questions, prejudices, or criticisms from the community, achieving high engagement rates.Bern History MuseumMoneyverse: From Brand to ExperienceWith Moneyverse, a new interactive space centered on money has been created at the Kaiserhaus in Bern. Together with the Swiss National Bank and the Bern History Museum, Wirz developed a brand that translates a complex topic into an accessible, contemporary experience.MigrosDemocracy to drinkAs part of the referendum on alcohol sales, Wirz developed a new product in collaboration with Migros—Migros Beer. NON turned a potential backlash into the “PR coup of the year.”CSSWhen autumn calls for a changeFall is the season for change—especially in the health insurance industry. With an innovative, data-driven campaign, we generated attention for CSS, retained existing customers, and won over new ones.
MigrosRecycling knows no competitionOn Global Recycling Day, Migros surprised everyone with an unusual campaign: used bags from competitors—rebranded with the iconic orange “M.”SuvaBeing there helps. No matter what.From awareness to involvement: The campaign for vocational reintegration shows how their social environment can easily help accident victims: The main thing is to be there for them.ProfidataInvestment Excellence ReimaginedProfidata’s new digital presence combines decades of expertise with an elegant and contemporary design that makes complex solutions clear and easily accessible.MigrosEvery Easter Bunny's favourite storeA product range that even wins over the Easter Bunny—and a campaign that positions Migros as the go-to destination for everything related to the holiday.Graubünden HolidaysWhen sleeping becomes a sportA tourism campaign that doesn’t just promise relaxation—it makes it a reality.Ovomaltine20 Years of Crunchy CreamTo celebrate the 20th anniversary of Ovo Crunchy Cream, Ovomaltine and Wirz put the fans in the spotlight. As part of the anniversary campaign, a project was launched in which the community designed the posters themselves—from the first sketch to the finished design.WirzThe recruiting billboardThe shortage of skilled workers has long since reached the creative industry as well. In search of new talent, Wirz took an unusual approach and—not only in Switzerland—generated a lot of buzz.EconomiesuisseThe voice of the Swiss economyTogether with Wirz, the umbrella organization Economiesuisse has repositioned itself and refreshed its brand identity.Deutsche TelekomNew product instead of a new campaignWith “GÖNN,” Deutsche Telekom strikes a chord with young people – instead of just trying to convince them, we create desire through a new product that puts their needs front and center.Deutsche VermögensberatungYour Life PathsWhat if? An AI-generated Jürgen Klopp shows that life paths are full of possibilities. An innovative commercial uses deepfake technology to showcase financial advice as the key to making life-changing decisions.Graubünden FerienAn anti-aging treatment for Gian & GiachenHow Switzerland’s most iconic tourism brand is making its cult figures fit for the future—and thereby reaching a new generation.