Our Craft

Halle Berry und Roger Federer geniessen die Aussicht auf einem Boot.

Switzerland Tourism

Switzerland in the Lead Role

The global campaigns for Switzerland Tourism featuring its brand ambassador Roger Federer generate maximum brand equity. Intelligent storytelling creates enormous reach and positions Switzerland in the highly competitive tourism market—with comparatively few resources.

Migros

Christmas is what we pass on

In this year’s Migros Christmas campaign, we join Finn the Elf to discover what connects generations—and just how much love can be found in a small gesture.

Mädchen mit gemalter Schweizer Flagge auf der Wange.

UEFA Women's EURO 2025

Objective: The most successful tournament of all time

How can we inspire an entire continent—and Switzerland in particular—to take the burgeoning women’s soccer movement to the next level through genuine support?

Allianz Suisse

From global strength to national relevance

Wirz developed a brand platform for Allianz Suisse that positions the company as a friendly, approachable, and trustworthy partner.

Migros

100 years. A thank you.

100 Years of Migros: An anniversary turned into a year-long expression of gratitude to Switzerland.

Federal Office for Gender Equality

Equality prevents violence

From platform to movement: For the Federal Office for Gender Equality (EBG), Wirz developed an integrated campaign to prevent domestic, sexual, and gender-based violence—comprehensive in scope, clear in its stance, and effective in its message.

Diakoniewerk Neumünster Foundation

Embarking on the future of healthcare

Diversity united: Individual initiatives and facilities bundled into a strong brand – focused communication, maximized impact, and effective marketing.

Migros

Rosa Unfiltered – A TikTok series

A new social media format that interacts with Gen Z in an entertaining way. Migros employee Rosa responds to TikTok comments addressing questions, prejudices, or criticisms from the community, achieving high engagement rates.

Bern History Museum

Moneyverse: From Brand to Experience

With Moneyverse, a new interactive space centered on money has been created at the Kaiserhaus in Bern. Together with the Swiss National Bank and the Bern History Museum, Wirz developed a brand that translates a complex topic into an accessible, contemporary experience.

Bierflaschen mit OUI- und NON-Etiketten.

Migros

Democracy to drink

As part of the referendum on alcohol sales, Wirz developed a new product in collaboration with Migros—Migros Beer. NON turned a potential backlash into the “PR coup of the year.”

CSS

When autumn calls for a change

Fall is the season for change—especially in the health insurance industry. With an innovative, data-driven campaign, we generated attention for CSS, retained existing customers, and won over new ones.

Migros

Recycling knows no competition

On Global Recycling Day, Migros surprised everyone with an unusual campaign: used bags from competitors—rebranded with the iconic orange “M.”

Frau bringt einem Patienten bunte Genesungsballons ans Bett.

Suva

Being there helps. No matter what.

From awareness to involvement: The campaign for vocational reintegration shows how their social environment can easily help accident victims: The main thing is to be there for them.

Profidata

Investment Excellence Reimagined

Profidata’s new digital presence combines decades of expertise with an elegant and contemporary design that makes complex solutions clear and easily accessible.

Ein Osterhase sitzt in einem Fahrradkorb.

Migros

Every Easter Bunny's favourite store

A product range that even wins over the Easter Bunny—and a campaign that positions Migros as the go-to destination for everything related to the holiday.

Gian und Giachen bei Nacht vor einem sternenklaren Himmel.

Graubünden Holidays

When sleeping becomes a sport

A tourism campaign that doesn’t just promise relaxation—it makes it a reality.

Ovomaltine

20 Years of Crunchy Cream

To celebrate the 20th anniversary of Ovo Crunchy Cream, Ovomaltine and Wirz put the fans in the spotlight. As part of the anniversary campaign, a project was launched in which the community designed the posters themselves—from the first sketch to the finished design.

Wirz

The recruiting billboard

The shortage of skilled workers has long since reached the creative industry as well. In search of new talent, Wirz took an unusual approach and—not only in Switzerland—generated a lot of buzz.

See mit Bergen und Hügeln im Hintergrund.

Economiesuisse

The voice of the Swiss economy

Together with Wirz, the umbrella organization Economiesuisse has repositioned itself and refreshed its brand identity.

Tänzerin in U-Bahn mit digitalem Farbeffekt.

Deutsche Telekom

New product instead of a new campaign

With “GÖNN,” Deutsche Telekom strikes a chord with young people – instead of just trying to convince them, we create desire through a new product that puts their needs front and center.

Jürgen Klopp mit Zahnärztin bei der Untersuchung.

Deutsche Vermögensberatung

Your Life Paths

What if? An AI-generated Jürgen Klopp shows that life paths are full of possibilities. An innovative commercial uses deepfake technology to showcase financial advice as the key to making life-changing decisions.