Migros
Every Easter Bunny's favourite store
A product range that even wins over the Easter Bunny—and a campaign that positions Migros as the go-to destination for everything related to the holiday.
The Challenge
In addition to the annual Christmas campaign featuring Finn the Elf, Easter was also set to become an iconic brand moment: Migros wanted to infuse its Easter assortment with emotion while simultaneously demonstrating that Easter is far more than just chocolate and egg hunts.
The Benefits
By putting the true heroes of Easter front and center—all the moms, dads, grandparents, and godparents who make Easter special for their loved ones—we made Migros the natural partner for these “helper bunnies.” And the adorable CGI Easter Bunny became the iconic protagonist of a campaign that combines product variety with warmth and a sense of community.
Seasonal Takeover Program
Products included: Creative Breakthrough, Campaign Refiner & Creative Factory
Drop me a line—I’d be happy to reach out personally for an initial conversation.
Lena Altorfer
Director Creative Strategy & Transformation
A campaign that captivated all channels: An emotional main film, online extensions, (D)OOH motifs, and social ads created “aww moments” and clearly anchored the product range. As a result, Migros became not only the “favorite store of all Easter bunnies,” but also a friendly companion for everyone who wants to make Easter special for their families.
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Achieved ad recognition, topic coverage
%
High or very high favorability toward the campaign
8 out of 10
Respondents say that the campaign contributes to Migros’ overall appeal
