CSS
When autumn calls for a change
Fall is the season for change—especially in the health insurance industry. With an innovative, data-driven campaign, we generated attention for CSS, retained existing customers, and won over new ones.
The Challenge
Fall is the crucial season for health insurance companies. As soon as the new premiums are announced, many customers consider switching. For CSS, as a leading health insurer, this means retaining existing customers while simultaneously attracting new ones. And that requires an eye-catching, highly relevant campaign that appeals to emotions and is present at the decisive moment.
The Benefits
Wirz developed a flexible campaign system that enables maximum personalization. With AI-supported designs and target-group-specific themes, an almost unlimited variety of advertising material combinations was created. Dynamically deployed across social media, OOH/DOOH, programmatic, display, and SEA, the messages reached people where they are most relevant.
Creative Scale-up Program
Products included: Campaign & Brand Refiner, Creative Factory & Success Accelerator
Drop me a line—I’d be happy to reach out personally for an initial conversation.
Nico Keramaris
Managing Director Marketing Innovation
The Result
With a high-impact presence across all channels—from social media to large-scale billboards—the campaign sent a clear message during the crucial switching period.
