Allianz Suisse
From global strength to national relevance
Wirz developed a brand platform for Allianz Suisse that positions the company as a friendly, approachable, and trustworthy partner.
The Challenge
Allianz is one of the strongest insurance brands worldwide. In Switzerland, however, it had not yet achieved the desired level of awareness and emotional connection. Its global strength therefore needed to be translated into an approach that fosters closeness and goodwill in Switzerland and makes the brand tangible in everyday life.
The Benefits
With the “Obviously Allianz Insured” platform, Wirz placed the tangible Allianz feeling at the center: the calmness and confidence that arise when you know you have a strong partner by your side. This promise was translated into a wide variety of stories that connect with people’s everyday realities. The platform is consistently experienced across all channels, from TV and social media to a regionally adaptable toolkit for the more than 110 Allianz locations.
Brand Capital Enhancer Program
Included products: Experience Gap Pilot, Creative Capital Engine, Creative Breakthrough, Campaign Refiner & Creative Factory
Drop me a line—I’d be happy to reach out personally for an initial conversation.
Florian Avdic
Chief Strategy Officer
The new brand platform made Allianz more visible, approachable, and relevant in Switzerland. The first campaign wave alone increased unaided awareness by 9%, consideration by 10%, and likeability by 45%. This shows that even in a low-interest category, emotional brand management leads to a measurably higher brand value.
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Likeability
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Consideration
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Unaided brand awareness
