Bern History Museum
Moneyverse: From Brand to Experience
With Moneyverse, a new interactive space centered on money has been created at the Kaiserhaus in Bern. Together with the Swiss National Bank and the Bern History Museum, Wirz developed a brand that translates a complex topic into an accessible, contemporary experience—and doesn’t just explain money, but brings it to life.
The Challenge
Money is omnipresent—and yet it is a topic that is often presented in abstract, technical, or purely historical terms. That was precisely the challenge: How do you create an experiential space that not only informs people about the world of money but truly speaks to them? How do you develop a brand that makes a multifaceted topic understandable without oversimplifying it? And how do you create a presence that feels relevant, surprising, and appealing—especially to younger audiences? The starting point was an ambitious project at the intersection of education, culture, and society. The goal was not a traditional museum brand, but an identity with its own distinct profile: open, contemporary, and emotionally accessible. The new venue was intended to demonstrate the role money plays in our daily lives, how it influences our decisions, and why it is far more than just an economic tool.
The Benefits
Wirz translated this vision strategically and creatively into a strong brand. The name Moneyverse gave rise to an identity that captures both the complexity of the topic of money and the fascination of the venue itself. The name opens up a space for associations that sparks curiosity and clearly distinguishes the project from a traditional exhibition. Building on this, we developed the communication concept and created the website as the central platform for the initiative. The goal was a consistent brand experience across all touchpoints: clear in language, distinctive in expression, and accessible in communication. Thus, an abstract topic was transformed into an experience that intuitively appeals to people and opens up a new way for them to engage with the world of money.
The Result
Moneyverse has created a high-quality brand identity for a new experiential space centered on money in Bern. The brand gives the project a distinct profile, makes its mission immediately clear, and creates an approach that is simultaneously relevant, contemporary, and inviting. The added value lies primarily in the translation: complex content that required explanation has been transformed into a tangible brand with appeal. Moneyverse thus positions itself not as a place for the mere transfer of knowledge, but as a space for personal, social, and emotional engagement with money. This is precisely what makes the experiential venue attractive—to a broad audience and especially to younger target groups.
Contact
Brand Experience Program
Products included: Creative Capital Engine, Creative Breakthrough, Creative Factory, Experience Manifestor, Experience Builder
Drop me a line—I’d be happy to reach out personally for an initial conversation.
Pascal Künzli
Director Brand Consulting
