Wirz
The recruiting billboard
The shortage of skilled workers has long since reached the creative industry as well. In search of new talent, Wirz took an unusual approach and—not only in Switzerland—generated a lot of buzz.
The Challenge
Finding good creative talent in Switzerland has long since become a challenge. Many young creatives are drawn to Amsterdam, Berlin, or London—cities with international appeal, big-name agencies, and bold advertising markets. Zurich, by contrast, often seems too small, too conservative, and not experimental enough in comparison.
The Benefits
A mobile billboard made Wirz visible to international creative talent—right where they work: in the heart of Berlin’s creative hub. Potential candidates were addressed directly and personally and directed to a landing page featuring structured information about living and working in Zurich, as well as specific entry-level opportunities at Wirz. The campaign thus combined attention with genuine conversion: from interest to application.
Talent Trigger & Hire Program
Products included: People Magnetizer, Creative Breakthrough, Campaign Refiner & Creative Factory
Drop me a line—I’d be happy to reach out personally for an initial conversation.
Pascal Künzli
Director Brand Consulting
The campaign achieved exactly what it set out to do: attention and debate. The poster was the subject of heated discussion in both Swiss and German media—from industry portals to daily newspapers to social media. Despite a shoestring budget of just 1'300 francs, the campaign reached nearly 10 million people and generated over 60 qualified applications. In the end, it wasn’t just about making headlines: the campaign directly led to a successful new hire.
CHF
Investment in the mobile billboard
+ Million
Reach thanks to coverage in national and international press
+ Applications
5 interviews and a new employee