Migros
Christmas is what we pass on
In this year’s Migros Christmas campaign, we join Finn the Elf to discover what connects generations—and just how much love can be found in a small gesture.
The Challenge
Christmas is the most emotional advertising season of the year—and at the same time the most competitive. After four successful Finn films, the goal was to continue the elf's story in a way that would once again touch, surprise, and remain relevant. The challenge: to preserve the magic of Migros Christmas—while simultaneously opening up a new, cross-generational perspective.
The Benefits
Together with Migros, Wirz once again tells the story of what Christmas really is about: what we pass on. At the heart of the film is Finn the Elf—this time across three stages of life, from childhood to adulthood. Through his father’s loving gestures, he learns that the most precious gifts aren’t found under the tree, but in the shared moments that last a lifetime.
Brand Signature Program
Products included: Category Shaper, Creative Breakthrough, Campaign Refiner & Creative Factory
Drop me a line—I’d be happy to reach out personally for an initial conversation.
Lena Altorfer
Director Creative Strategy & Transformation
The Result
The campaign unfolds across TV, online videos, social media, DOOH, print, and the Migros owned channels. On the digital platform migros.ch/finns-welt (developed by Mutabor & Apps with love), families can playfully discover Finn’s world—with audio stories, games, and interactive surprises. An advertisement becomes once again what has defined Migros Christmas for years: a touch of emotion that lingers—long after the holidays are over.
