Economiesuisse
The voice of the Swiss economy
Together with Wirz, the umbrella organization Economiesuisse has repositioned itself and refreshed its brand identity.
The Challenge
As the largest umbrella organization, Economiesuisse represents the interests of the Swiss economy, comprising 100'000 companies and over two million jobs. The previous brand image was increasingly failing to live up to the association’s aspirations and significance: the brand identity was not distinctive enough and did not fully leverage digital opportunities. How can we position the association more clearly and make its role for Switzerland tangible?
The Benefits
Wirz sharpened Economiesuisse’s brand profile and translated it into a contemporary brand experience. Under the motto “Strong Economy. Strong Switzerland,” a brand identity was created that provides direction, conveys a sense of closeness, and makes the association’s ambition visible. A design geared toward the digital world, a striking visual identity, and clear guidelines ensure consistency across all touchpoints: from traditional media to video formats.
Brand Modernizer Program
Products included: Experience Gap Pilot, Identity Empowerer, Creative Breakthrough, Brand Refiner & Brand Leadership
Drop me a line—I’d be happy to reach out personally for an initial conversation.
Pascal Künzli
Director Brand Consulting
The Result
Launched on Economy Day 2025, the new brand identity sends a clear message: A strong economy, a strong Switzerland. Today, economiesuisse has a forward-looking brand that strengthens its voice, makes the association more visible, and clearly highlights the importance of the Swiss economy.
