I’m still unsure and would like to wait and see, since none of this has been fully defined yet.

That’s not a good idea. The trend is clearly visible in Switzerland as well. Those who wait are wasting valuable time and insights.

How do you really plan to measure this?

With a Swiss tool for LLM listening and brand reputation management that identifies and analyzes brands, topics, and leaders in AI-generated responses.

I keep reading about brand mentions everywhere—is it really worth that much to be mentioned everywhere?

No, not just that. Today—and in the future—it matters much more in what context and subject area this happens. Mentions alone won’t get you anywhere.

I want to know when I might potentially start building a negative reputation on Reddit. Can you figure that out, too?

Yes, we can. And not just on Reddit, but also on other platforms and sources like Wikipedia, LinkedIn, Sortlist, Clutch, MMesh, and others.

Market Readiness

Geo Illuminator

Generative engines are changing everything. ChatGPT, Perplexity, Gemini, and Claude are redefining how content is discovered. Traditional SEO is no longer enough. What’s needed is Generative Engine Optimization (GEO). We’ll show you how these changes impact your digital brand presence and help you gain relevance and visibility.

Your Benefits

Analysis Instead of Gut Feelings

GEO Illuminator replaces assumptions with data-driven insights for your company website’s visibility in generative systems.

Focus on Generative Engines

We don’t focus on traditional SEO; instead, we analyze your brand’s presence in AI systems like ChatGPT, Perplexity, and others.

Connecting Data & Strategy

The analysis is directly translated into concrete strategic recommendations to help you stay one step ahead of your competitors.

3 Phases to Success

Using a DSG-compliant solution, we analyze how visible your web content is in generative search results and where strategic opportunities for improvement lie.

→ Measure
→ Understand
→ Make an impact

Measure

3 Phases to Success

Measure

In this initial phase, we’ll analyze how visible your brand currently is in generative AI systems and how it stacks up against the competition. You’ll gain insight into both positive and negative brand mentions.

→ Set up relevant prompt queries
→ Analysis of citations, sources, and visibility
→ Benchmark against competitors

Understand

Measure

Understand

Based on the analysis, we identify where strategic opportunities for optimization lie and derive clear optimization principles for generative discoverability.

→ Opportunity Mapping
→ Content Impact Determination

Impact

Understand

Impact

Together, we’ll define and prioritize the actions, assign responsibilities, and plan the implementation.

→ Prioritizing the recommended actions
→ Definition of Measurement
→ Monitoring Roadmap

Impact

Figures from Switzerland

≈76%

of the adult population in Switzerland has already used AI chatbots like ChatGPT and others.

≈82%

Most search volume still goes through Google. However, the number of zero-click searches is steadily rising.

≈42%

Of these people, some are already using chatbots to search for information instead of Google.

+700%

It still holds only a small share of the search engine market. However, the growth rate is as high as 700% in some cases.

Any questions?

Our Craft

All Cases

Halle Berry und Roger Federer geniessen die Aussicht auf einem Boot.

Switzerland Tourism

Switzerland in the Lead Role

The global campaigns for Switzerland Tourism featuring its brand ambassador Roger Federer generate maximum brand equity. Intelligent storytelling creates enormous reach and positions Switzerland in the highly competitive tourism market—with comparatively few resources.

Mädchen mit gemalter Schweizer Flagge auf der Wange.

UEFA Women's EURO 2025

Objective: The most successful tournament of all time

How can we inspire an entire continent—and Switzerland in particular—to take the burgeoning women’s soccer movement to the next level through genuine support?

Bierflaschen mit OUI- und NON-Etiketten.

Migros

Democracy to drink

As part of the referendum on alcohol sales, Wirz developed a new product in collaboration with Migros—Migros Beer. NON turned a potential backlash into the “PR coup of the year.”

Contact

Are you still doing SEO, or have you moved on to GEO?

Let’s figure it out together!

GEO is a marathon, not a sprint. It’s a classic “Test, Measure, Learn & Adapt” process. One thing seems clear: this new digital marketing discipline is here to stay.

Get in touch with Sébastien directly.

Sébastien Donzel

Director Digital Services

Write e-mail