Market Readiness
Geo Illuminator
Generative engines are changing everything. ChatGPT, Perplexity, Gemini, and Claude are redefining how content is discovered. Traditional SEO is no longer enough. What’s needed is Generative Engine Optimization (GEO). We’ll show you how these changes impact your digital brand presence and help you gain relevance and visibility.
Your Benefits
Analysis Instead of Gut Feelings
GEO Illuminator replaces assumptions with data-driven insights for your company website’s visibility in generative systems.
Focus on Generative Engines
We don’t focus on traditional SEO; instead, we analyze your brand’s presence in AI systems like ChatGPT, Perplexity, and others.
Connecting Data & Strategy
The analysis is directly translated into concrete strategic recommendations to help you stay one step ahead of your competitors.
3 Phases to Success
01
Measure
Measure
In this initial phase, we’ll analyze how visible your brand currently is in generative AI systems and how it stacks up against the competition. You’ll gain insight into both positive and negative brand mentions.
→ Set up relevant prompt queries
→ Analysis of citations, sources, and visibility
→ Benchmark against competitors
02
Understand
Understand
Based on the analysis, we identify where strategic opportunities for optimization lie and derive clear optimization principles for generative discoverability.
→ Opportunity Mapping
→ Content Impact Determination
03
Impact
Impact
Together, we’ll define and prioritize the actions, assign responsibilities, and plan the implementation.
→ Prioritizing the recommended actions
→ Definition of Measurement
→ Monitoring Roadmap
Figures from Switzerland
≈76%
of the adult population in Switzerland has already used AI chatbots like ChatGPT and others.
≈82%
Most search volume still goes through Google. However, the number of zero-click searches is steadily rising.
≈42%
Of these people, some are already using chatbots to search for information instead of Google.
+700%
It still holds only a small share of the search engine market. However, the growth rate is as high as 700% in some cases.
Any questions?
That’s not a good idea. The trend is clearly visible in Switzerland as well. Those who wait are wasting valuable time and insights.
With a Swiss tool for LLM listening and brand reputation management that identifies and analyzes brands, topics, and leaders in AI-generated responses.
No, not just that. Today—and in the future—it matters much more in what context and subject area this happens. Mentions alone won’t get you anywhere.
Yes, we can. And not just on Reddit, but also on other platforms and sources like Wikipedia, LinkedIn, Sortlist, Clutch, MMesh, and others.
Contact
Are you still doing SEO, or have you moved on to GEO?
Let’s figure it out together!
GEO is a marathon, not a sprint. It’s a classic “Test, Measure, Learn & Adapt” process.
One thing seems clear: this new digital marketing discipline is here to stay.
Get in touch with Sébastien directly.
Sébastien Donzel
Director Digital Services
