Minds in Motion Event

Women’s EURO Deconstructed – A Masterclass in Orchestrated Value Creation

November 19, 2025 | starting at 4:00 PM | 📍 Wirz, Uetlibergstrasse 134b, Zurich

Experience an exclusive evening with exciting guests and behind-the-scenes insights into the UEFA Women’s EURO 2025. We’ll show you how an event can become a platform for real brand impact and what you can take away for your brand from the most successful tournament in women’s soccer history.

Program & Speakers

4:00 PM – Arrival & Welcome
4:30 PM – Inside UEFA & Women’s EURO 2025

Doris Keller, Tournament Director of the UEFA Women’s EURO
offers exclusive behind-the-scenes insights.

5:00 PM – Panel discussion:
“Women’s EURO Deconstructed”

• Doris Keller, Tournament Director of the UEFA Women’s EURO
• Priska Renold (Switzerland Tourism) –
  About the “Fans of Switzerland” campaign
• Livio Dainese (Co-CEO & CCO Wirz) –
  About the tournament narrative “The Summit of Emotions”
• TBD by Webrepublic –
  on ticket sales strategy and media activation

 Moderated by Florian Avdic, Head of Strategy at Wirz

6:00 PM – Cocktails & Networking

Reception & Networking with Decision-Makers
from Marketing, Communications & Sponsorship.