Roche
Researching for Your Life
An emotional campaign makes research personal and tangible. It highlights the commitment to innovation and builds lasting trust in the brand.
The Challenge
Roche enjoys high brand awareness and is perceived as a key economic driver for Switzerland. Until now, Roche has communicated very little as a brand—with the result that its image has been shaped primarily by external media coverage. This needs to be addressed: To ensure long-term success in Switzerland and to continue conducting research, the public must have strong trust in Roche.
The Benefits
Under the slogan “Roche Researches for Your Life,” the campaign sheds new light on the pharmaceutical company and emotionally highlights the true motivation of the people who work at Roche: Roche advances science so that we can all spend more time with the people we love.
The campaign strengthened Roche’s position as a research-driven healthcare company in Switzerland. It highlighted Roche’s commitment to research and innovation, which demonstrably had a positive impact on brand perception.
> Mio.
Campaign Reach – 1.35 million people with an average of 3.1 touchpoints
%
Ad recall rates among the target audience
+ %
Absolute Brand Up Lift from the campaign, Healthcare Benchmark: +5.2%
