CSS
When Relevance Makes the Difference
With a strong visual style, a modern visual language, and networked co-creation, we took CSS’s 2026 fall performance campaign to a whole new level.
The Challenge
In the highly competitive fall market, advertising pressure is intense. To secure CSS’s market leadership in basic health insurance for the long term, simply communicating benefits is no longer enough. What was needed was a holistic approach that emotionally connects with the target audience at the moment of decision, builds trust, and convinces both existing and potential customers of the genuine added value of a reliable healthcare partner.
The Benefits
We translated this concept into a concise “You-We” tone with a digital unlock mechanism. The “You” empathetically connects with people’s real-life experiences, while the “We” directly unlocks the right solution from CSS—visually underscored by an approachable, modern-documentary visual style. Guided by a 360° journey and realized in close collaboration with partner agencies Webrepublic and e-dialog, dynamic advertising assets seamlessly span all relevant channels—from OOH/DOOH to Connected TV, social media, and SEA.
Contact
Creative Scale-up Program
Products included: Campaign & Brand Refiner, Creative Factory & Success Accelerator
Send me a message—I’d be happy to reach out to you personally for a no-obligation conversation.
Florian Avdic
Chief Strategy Officer
