Yves' heart beats for direct marketing. This is proven by his large backpack with a lot of experience in dialog. After starting his career at the market leader for complex direct marketing productions, he continued his education. After studying to become a polygraphic engineer, he completed courses to become a marketing planner and strategic planner.

In his free time, he is also involved in communication. For his own portal and as a freelance editor for the German trade journal "Horizont", he regularly reports on advertisers and advertising from Switzerland.

In his private life, his two children keep him busy.