Barbara Dürst

Director Dialog Marketing, Partner
Wirz Group

Barbara's path led her via positions in classic and DM agencies to Bally Switzerland and International. She then left her mark on the OgilvyOne agency in Switzerland for 18 years, 10 of which as Managing Director.

She sees direct marketing as the perfect combination of branding and customer dialog.  True to the slogan: With digital or offline power to the perfect customer experience! She likes to get to the bottom of things, define precise strategies and develop surprising solutions as part of a team.

The woman from Thurgau lives with her partner in her beloved Zurich. She likes to cook, eat and travel. And in 2021 she completed an EMBA with a focus on digital transformation.

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Barbara Dürst


Wirz Group AG
Uetlibergstrasse 134b
8045 Zürich

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