Zurich wine tradition restaged

Category

Branding Creativity Digital Retail & Consumer Goods

Year

2021

Fine craftsmanship, expertise and top wines. Landolt Weine AG has been cultivating wine culture in the heart of Zurich for over 180 years. This dedication and fascination for wine comes to life in the new brand identity.

Mission

With its Zurich vineyards and its top wines, the family-owned company Landolt Weine AG has been shaping local wine culture for six generations. In the future, the brand is to convey this deeply rooted wine tradition even more clearly and emotionally. The brand identity is to interpret the tradition in a modern way and make the fascination tangible for customers.

Solution

Landolt Weine AG covers the entire value chain, from growing grapes in its own winery to selling them in its own wine shop. The wine knowledge accumulated over generations, combined with craftsmanship, are a key unique selling point of Landolt Weine AG and are the focus of the new image. Natural colors, organic shapes and a visual world with real wine moments bring out the traditional wine culture in the brand design. The reduced, striking design leaves room for inspiration and takes customers into the fascinating world of wine. In combination with the color scheme, striking illustrations with a haptic feel lead to a high level of recognition and independence for the brand. The overall appearance thus becomes part of the wine culture that is lived every day: authentic, artisanal, atmospheric.

Implementation

Wirz Brand Relations developed all brand elements and defined the design principles in the course of the relaunch of Landolt Weine AG. In addition, Wirz Brand Relations realized the print media and redeveloped the concept and design of the website with the associated online store. The new website will be launched in spring 2021. With the move of the Vinothek to its new address in Binz, Wirz Brand Relations also accompanied the design of the interior architecture and the design of the store. For the launch of the new vinotheque, Wirz Brand Relations realized a digital marketing campaign for wine lovers in the Zurich region.

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