Campaigning Creativity Digital Leisure & Tourism
In the battle to attract highly qualified workers, Wirz is positioning the Alpine canton as a pioneer in the area of work-life blending.
Many highly qualified workers value being able to choose their own working hours, and that’s something employers in Graubünden are more than open to. Add in the region’s stunning natural surroundings, and you have an excellent quality of life. This is precisely the angle Wirz focused on with their campaign to attract new workers for the Graubünden brand and Graubünden Ferien.
The four ads will be shown via digital and DOOH channels. They are designed to generate maximum awareness and high engagement by leading the target group to the work-life configurator on the landing page. Here, visitors can create their own combination and share it. The website also has vacancies for partner companies in the tech industry.