The orange giant has everything you need for barbecuing, celebrating and enjoying summer. But many people are not aware of how varied and extensive the range actually is. This is exactly what the new campaign by Wirz wants to change and therefore puts Migros products themselves in the spotlight.

In Migros alone there are 180 different types of ice cream. That's more than in any gelateria. And the competence is also refreshingly large in many other areas. For example, Migros offers the largest selection of non-alcoholic and trendy drinks. It also has a comprehensive selection for sustainable grilling: from vegetables to V-Love to M-Check for meat and fish.

In 26 different subjects, Migros whets the appetite for summer. Also thanks to the poppy, fresh and gaudy imagery. With a refreshing pinch of Migros humour, the headlines get to the heart of the respective summer competence.

The summer campaign is now running on all common digital and non-digital channels such as DOOH and OOH, as display and bumper ads and as advertisements. "We have dispensed with TV spots in favour of more subjects, otherwise we would never be able to do justice to Migros' great summer variety," says Caspar Heuss, ECD at Wirz.