We fulfill the wishes of Swiss-Ski athletes in droves: New snow sports campaign for BKW.
Category
Art & Design Campaigning Creativity Content Digital Energy supply
Year
2023
"We make living spaces worth living in" is BKW's current message. Under this motto, the internationally active company is also committed to greater sustainability in snow sports as a sponsor of Swiss-Ski.
BKW has been a premium and sustainability partner of the Swiss Ski Association Swiss-Ski since 2015 and supports the 300 or so athletes both financially and with its expertise for the local organizers.
Whether alpine classics such as the World Cups in Wengen and Adelboden, ski cross in Arosa or Nordic skiing in Davos: BKW uses its expertise to provide innovative, sustainable solutions at the World Cup events, helping to ensure that snow sports continue to have a future.
Striking campaign communicates commitment to sustainable snow sports
Just in time for the start of the season, BKW is launching its new campaign for more sustainability in snow sports at the end of December, developed by us.
In addition to Swiss athletes, the campaign focuses on one thing in particular: the desire for snow. As a sustainability partner of Swiss-Ski, it is very important to BKW that future generations can also enjoy snow sports. Because we all know one thing: without snow, winter sports are almost impossible.
This hope for as much of the white splendour as possible is staged in the new campaign by the participating stars with a great deal of commitment and humor and is immediately rewarded: with a pile of snow that suddenly falls from the sky.
The athletes involved in the Alpine skiing discipline are Jasmine Flury, Daniel Yule, Ramon Zenhäusern, Elena Stoffel, Aline Danioth and Thomas Tumler. The two biathletes Amy Baserga and Lea Meier are also part of the campaign, as is cross-country skier Jonas Baumann. The freestyle category is also represented by Nicolas Huber, Ryan Regez and Mathilde Gremaud.
The campaign could be seen in various ski resorts in Switzerland during the 2023/24 winter season as impressive grandstand panelling, as well as in moving images on TV and online.