Since 2021, the highlights of Graubünden can be experienced on the Alpine Circle - a round trip through the mountain canton that can be done by train, car or bike. To further increase awareness of the tour, we have once again teamed up with Graubünden Ferien: In the new campaign, the Alpine Circle is presented in a tongue-in-cheek way as a vacation innovation on which endless vacations are possible. At least in theory.

It is in the nature of a circle that there is no beginning and no end - and that is exactly how it is with the closed tour of the Circle: "When you reach the end, you are actually back at the beginning and you can start the tour all over again,"     explains Jannic Mascello, Creative Director. It would definitely be worth it, because the huge density of sights such as the Swiss National Park, the Diavolezza glacier world, the Landwasser Viaduct and the Rhine Gorge mean that the round trip also offers endless experiences.

To ensure that endless vacations are also financially possible, a competition has also been launched: The main prize includes overnight stays in selected hotels along the Alpine Circle worth CHF 10,000.

The campaign, which is set to run for several years, is currently running in German-speaking and French-speaking Switzerland and includes the TV commercial, several online films, DOOH as well as display, social and native ads.