Campaigning Leisure & Tourism
From searching for buffalo in the Congo Basin to a ship expedition to Greenland, the experts at travelhouse & tourisme pour tous (tpt) create tailor-made journeys that they have researched and experienced themselves. The new campaign from WIRZ reflects this through its tagline “Journeys that become stories”.
Travellers who choose travelhouse/tpt are guaranteed to return with a suitcase full of incredible experiences. The new “Journeys that become stories” campaign from WIRZ sharpens the profile of travelhouse/tpt and takes the travel agent’s communication to the next level. For Simon Göldi, Director Marketing at Hotelplan Suisse, it was the idea and implementation that won him over: “We were impressed very early on by the clear and coherent campaign strategy from WIRZ. The central creative theme is incredibly powerful. The brand voice derived from this holds great potential to position us as a travel specialist and further reinforce our position on the Swiss market.”
Every part of the campaign is designed to differentiate travelhouse/tpt from the competition and typical beach holidays. Confident statements are combined with inspiring images of unique travel experiences across all channels, from billboard to social media, to conjure up thrilling stories in the target customer’s head. The campaign emphasises the experiences of the experts who test and approve every journey.
However, the campaign is naturally about much more than just inspiration. WIRZ is also handling the media planning. Simon Göldi: “By cleverly linking our proof points, the campaign not only boosts our branding, but also activates new leads.” The revamped lead management also forms the basis for the data for future campaigns, paving the way for more unforgettable journeys that become stories with travelhouse/tpt.