A direct mailing was sent to 40,000 companies from the areas of passenger and goods transport, crafts and vehicle rental. In it, it becomes clear that the breakdown of a company vehicle not only paralyses the car, but can endanger the reliability and good reputation of the company.

A picture customisation shows a van with the name of the recipient company on the front page of the mailing folder. The lettering is badly damaged and symbolises the battered reputation of the company when it cannot carry out an order because of a breakdown.

In addition, the campaign relies on the persuasive power of classic testimonials - including videos for the website and social media. In the mailing, 2 of the 5 testimonials are used depending on the target group segment. This ensures that each sub-target group is presented with cases that are relevant to their industry. The contents of the mailing letter and folder were also specifically adapted to the various target group segments.