Being there for people - in every situation. Under this claim, we are bundling the 8 companies of the Stiftung Diakoniewerk Neumünster - Schweizerische Pflegerinnenschule and under a new brand umbrella, the "Gesundheitswelt Zollikerberg". We are strengthening the brand presence and emphasising this attitude through the new brand identity and communication strategy.

Inspired by this, we are moving visually closer to the people and showing the Zollikerberg world of health in all its facets. Starting with the figurative mark, which carries the Christian origin and the medical cross within it. This conveys knowledge and professionalism and adds care through the more human form. Complemented by a gentle and warm design language that places encounters at eye level and moments of care at the centre.

The Zollikerberg World of Health and its brand identity have an internal impact, bringing us even closer together and consolidating our holistic and human approach. And it provides an external impetus to bring people closer to this approach to health.

Value-orientated transformation

Wirz supported the foundation in all project phases and provided strategic advice, creation and implementation in branding and communication. In the first phase, a group-wide communication strategy was developed. This was followed by the translation into a brand identity that focuses on values and attitude and enables a differentiating market positioning for all companies. This was followed by implementation and translation into specific tools and measures. The design and development of the group-wide website took centre stage.

The launch of the new website at the end of March 2024 marks a decisive milestone.