Patgific is only in Graubünden

Category

Campaigning Creativity Strategy Leisure & Tourism

Year

2020

In Graubünden, Graubünden residents describe peaceful and cozy moments with the word "patgific". But patgific is actually much more: an attitude in a world that is becoming ever faster and more complex. An attitude that always lets you see the good in a situation. And that's exactly why you take a vacation in Graubünden - you can recharge your batteries in the great outdoors, enjoy the fresh mountain air, take part in outdoor sports and experience culinary highlights. And all this with a Graubünden depth of relaxation that no other region can offer so authentically.

And that is why there is nowhere better to relax than in Graubünden.

In Graubünden, Graubünden residents describe peaceful and cozy moments with the word "patgific". But patgific is actually much more: an attitude in a world that is becoming ever faster and more complex. An attitude that always lets you see the good in a situation. And that's exactly why you take a vacation in Graubünden - you can recharge your batteries in the great outdoors, enjoy the fresh mountain air, take part in outdoor sports and experience culinary highlights. And all this with a Graubünden depth of relaxation that no other region can offer so authentically.

And that is why there is nowhere better to relax than in Graubünden.

The offers are also patgific

The destinations Engadin St. Moritz, Engadin Samnaun Val Müstair, Disentis Sedrun, Bergün Filisur, Savognin Bivio Albula, Surselva, Vals and the RhB present maximum patgifice offers throughout the winter - from leisurely snow hikes to relaxing wellness days.

"Patgific has always been an important part of our life in Graubünden. Time that our guests also get to know this unique way of life and experience it in their vacations. This way, relaxation is guaranteed," says Martin Vincenz, CEO Graubünden Ferien.

Winter becomes patgific

In winter, Graubünden is the destination of snow sports fans - skiing, snowboarding, snowshoeing and cross-country skiing characterize the landscape.

But also the sunny guests, who usually fly to the warm south, get their money's worth - wellness, winter walks and excellent cuisine offer everything for a perfect relaxation. A recovery that is just fully patgific.

Gian and Giachen and a hibernation

The patgific campaign is launched with a film featuring the cult ibexes Gian and Giachen, who wonder what is 100 percent patgific. Giachen has an idea. At the same time, the "Winter Sleep" competition goes on air, with three patgifice Maiensäss for the cold winter months up for grabs.

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