Migros: Easter is a matter of taste

Category

Campaigning Creativity Content Retail & Consumer Goods

Year

2022

Within the context of this year's Easter campaign, Wirz presents the variety of the Migros product range with various Easter nests and stories from Migros stores.  

When considering Easter and Migros, you primarily think of chocolate and brightly coloured eggs. And yet the retailer has so much more on offer: decorations in all shapes and colours, useful handicraft and cooking utensils, as well as delicious food for brunches and festive meals. This way, everyone can find the right product to celebrate Easter the way they like. Wirz's new campaign summarises this in a single sentence: Easter the way I like it.

The subjects express this through a wide variety of Easter nests. This puts numerous products centre stage, while at the same time reflecting the preferences or situations of Migros customers. In TV and online videos, the universally popular protagonists of the Migros cosmos work their way through the Easter product range at their store.

Wirz has designed and created a content hub to match the campaign's topics and motifs. Here, users are provided with arts and crafts tips, cooking recipes and many other useful articles to enable them to celebrate Easter in their own way. Even if they end up choosing a classic chocolate rabbit and brightly coloured eggs.

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