Campaigning Creativity Content Retail & Consumer Goods
How do you get the Swiss population to think more about Migros when it comes to low prices? With M-Budget. And a direct and idiosyncratic appearance, as you would expect from the popular brand.
With the creative message "Low price guaranteed. Everything else not.", everyday life is staged with all its pitfalls. From too low-fitting pants to uncontrollable washing machines and ill-bred dogs, it's all there. The only sure thing in the whole scene: the M-Budget products and their unbeatably low prices.
Honest and straight from life - with these values plus a dash of M-Budget's idiosyncrasy, the communication follows Migros' new direction. Once again, an expanded target group of young families and singles will benefit from M-Budget's advertising. The range is also being expanded to include many everyday items, which are now available in the unmistakable M-Budget packaging - with a refreshed design. Don't worry, the green and white look will of course be retained. After all, it's cult. The campaign can be seen on TV, OOH, in print media, online and in social media since January 25, 2021.