BKW has the expertise to create the living spaces of the future. As an international energy and infrastructure service provider, it provides solutions in the areas of energy, buildings and infrastructure. Under the claim "We make living spaces liveable", BKW's new campaign shows how it uses its expertise to keep prosperity and the environment in balance.

In recent years, BKW has realigned itself and transformed itself from a traditional energy and grid operator into a comprehensive energy and infrastructure service provider. It is listed on the stock exchange, employs more than 11,500 people and generated sales of over CHF 5 billion in 2022. The focus of its business activities: sustainable developments and innovative solutions. Martin Schweikert, Head of Group Communications at BKW: "The BKW Group has the expertise to create the living spaces of the future. With future-oriented solutions and modern infrastructures for energy, buildings, transport and energy supply. For environments in which people enjoy living, working and developing."

"We make living spaces liveable"

For many, a livable environment means green, unspoiled nature. Others see smart cities or sustainably constructed buildings. At the same time, people strive for prosperity. An aspiration that should be in harmony with nature and the environment. This is precisely where BKW's new campaign comes in. The campaign was realised with WIRZ under the claim "We make living spaces liveable". In it, BKW's solutions come to life. The strong visual language illustrates how modern living spaces are realised in harmony with nature. "We need solutions that bring the demands of comfort, prosperity and sustainability into harmony with the environment," emphasises Martin Schweikert. "We focus on solutions that keep pace with or are even ahead of the demands of our modern world." For example, a BKW Group company has planned Europe's longest green façade, the Kö-Bogen II in Düsseldorf. Another project shows a house that blends ideally into the forest and is virtually energy self-sufficient thanks to a hybrid energy network.

The proof in the picture

BKW's projects, which are shown in the advertising material and which actually exist, serve as proof of the company's commitment and make BKW's projects tangible. Wirz Co-CEO Livio Dainese: "BKW impressed us very much because of its diversity and future-oriented engineering and services. It was therefore all the more pleasing to combine this emotional communicative bracket in a campaign that takes into account the size and social relevance of the company." Experts from the Wirz Group, from Campaigning, Consulting, Strategy and Branding, were involved.

Launch campaign of the communicative central idea

But the fact that Mars will soon be inhabited by humans, as promised in the commercial, is still a vision of the future. Martin Schweikert: "Maybe one day we humans will colonise Mars. But until then, we want to do everything we can to preserve our habitats here on Earth and to push ahead with modernisation without putting too much strain on the environment."