The online grocery trade is gaining in importance in Switzerland and becoming part of everyday life for more and more people. To promote Migros Online – the retail merchant’s online shop – Wirz has now designed a campaign that highlights the advantages of online shopping as well as demonstrating how wonderfully randomly it fits into any daily routine – here you can shop wherever, whenever and however you want.

The respective subjects show shopping from the smartphone or computer perspective, giving the viewer an almost voyeuristic glimpse of the shopping moments experienced by the protagonists in the Migros universe. The stories aren’t always told from the most favourable perspective, and sometimes things go wrong. But it does become clear just how convenient, straightforward and practical Migros Online actually is – whether you’re shopping from the office, from the lake, from the loo or while on the move.

The campaign is now live on various channels – TV, (D)OOH, social media and display ads – and will be continually augmented in the coming months with new subjects covering a range of topics and current affairs.