Art & Design Conversion Digital Leisure & Tourism
Wirz and Graubünden Ferien are ringing in the summer season for families. After the successful launch of the web app last year, the inspiration platform is being further expanded - with new adventures as well as four newly developed games with which families can win vacations.
In the app, families can experience and help create stories together with the ibexes. And all this in the destinations Surselva, Davos-Klosters and Val Surses. They are on the move with the RhB.
The animated scenes are taken from the children's book "Gian and Giachen and the Shooting Star Mountain", which was a bestseller for several weeks. Using the app scanner, the children's book pages can in turn be scanned so that one is redirected to the corresponding scene online. Google Maps can then be used to calculate the route directly to the original location. The app can be accessed directly in the browser at kinderwelt.app and can be installed quickly and easily on a smartphone, tablet or desktop device.
Jump and run with Gian and Giachen
Due to the above-average dwell time of app users, an online game was developed for each partner destination, where users can put their dexterity to the test.
Year-round experience online
By expanding the platform, on which attractions of the partner destinations are advertised, with summer scenes, the children's book world becomes a year-round online experience. Together with the children's books, lectures and events, the Children's Book World of Graubünden offers the best entertainment for children and for parents a unique source of inspiration for planning the next family vacation.