For everything that keeps you healthy.

Category

Campaigning Strategy Finance, Insurance & Legal

Year

2021

Wirz and SWICA surprise with unconventional methods for a healthy life. The nationwide campaign shows what you can do for your health. In the process, the health insurer demonstrates a great knowledge of human nature and a sense of humor.

Health trends are popular and a constant theme in advertising. Wirz's new campaign is no exception. At least when it comes to topics such as nutrition, exercise and mindfulness. The special feature: The SWICA claim "Because health is everything." makes it possible to go one step further than others in the creation.

SWICA tests hemp as a modern therapy method
Thus, the films stage how people keep themselves healthy in a refreshingly new way. For example, an elderly lady plants hemp in her garden alongside vegetables, an overworked office worker relieves himself of stress and displeasure by shouting out loud, and a mother dives into a thermal bath to be alone for a moment. The spots touch through simplicity, closeness and directness.

New look with visuals and claim
The visuals for OOH and web also speak a clear, natural language. This is supported by text that is reduced to the claim and the logo. Whether in a hammock, canoeing, doing yoga for the family or eating healthy - SWICA is up for anything. Why? Because health is everything.

Video öffnen
Video öffnen

More projects

Hello

WIRZ
Uetlibergstrasse 132
Postfach
8036 Zürich

Schreiben Sie uns
Auf Google Maps ansehen

We need cookies.

For more information click here.