Campaigning Strategy Finance, Insurance & Legal
Wirz and SWICA surprise with unconventional methods for a healthy life. The nationwide campaign shows what you can do for your health. In the process, the health insurer demonstrates a great knowledge of human nature and a sense of humor.
Health trends are popular and a constant theme in advertising. Wirz's new campaign is no exception. At least when it comes to topics such as nutrition, exercise and mindfulness. The special feature: The SWICA claim "Because health is everything." makes it possible to go one step further than others in the creation.
SWICA tests hemp as a modern therapy method
Thus, the films stage how people keep themselves healthy in a refreshingly new way. For example, an elderly lady plants hemp in her garden alongside vegetables, an overworked office worker relieves himself of stress and displeasure by shouting out loud, and a mother dives into a thermal bath to be alone for a moment. The spots touch through simplicity, closeness and directness.
New look with visuals and claim
The visuals for OOH and web also speak a clear, natural language. This is supported by text that is reduced to the claim and the logo. Whether in a hammock, canoeing, doing yoga for the family or eating healthy - SWICA is up for anything. Why? Because health is everything.