Conversion Digital Leisure & Tourism
Crossing the Alps on the Bernina Express is a world-renowned and popular attraction in Swiss tourism. To generate domestic interest in the spectacular ride during the lockdown, we used Google Street View to digitize the rail experience as a competition. Within a few weeks, more than 25,000 passengers scrolled down the track online. The campaign generated 4,112 contest entries, resulting in 1,865 qualified addresses for further processing.