Bernina Express

Category

Conversion Digital Leisure & Tourism

Year

2020

Experience the Bernina Express digitally.

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Crossing the Alps on the Bernina Express is a world-renowned and popular attraction in Swiss tourism. To generate domestic interest in the spectacular ride during the lockdown, we used Google Street View to digitize the rail experience as a competition. Within a few weeks, more than 25,000 passengers scrolled down the track online. The campaign generated 4,112 contest entries, resulting in 1,865 qualified addresses for further processing.

1,02 % Click Trough Rate
14,78 % Conversion rate
4.17 Min ø dwell time

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