Of course, first and foremost, accident victims need immediate medical help after an accident. But they also need the moral support of people who are close to them both privately and professionally. The problem is that many people are not even aware of how important they are for recovery and how they can help. The campaign we have designed now provides a simple answer to this: being there for accident victims helps - no matter how. “We want to break down inhibitions and give those around you simple tips on how to support people who have had an accident,” explains Urs Schaad, Head of Marketing Communications at Suva. In contrast to previous communication measures on reintegration, this time we are taking the step from an awareness campaign to an involvement campaign.

The focus is on a TV commercial that humorously demonstrates that even the smallest gesture can have a big impact.

In addition to the film, shorter online spots, social ads and DOOH were produced. Organic content was also produced for social media to give the various target groups further tips on how to deal with accident victims.

All advertising material leads to the landing page suva.ch/helfen, where all information on the topic is bundled and concrete recommendations for action are available for those affected, for employees, for the family and for employers.