Campaigning Content Retail & Consumer Goods
The lovable delivery drone Robin ensures more togetherness at Christmas.
The pandemic has made us all feel what loneliness means. Fortunately, this Christmas we can embrace our loved ones again. But what about those who have no one to hug? Loneliness has been a big problem in Switzerland, and not just since Corona. Around a third of the population feels affected by it. Migros is raising awareness in Switzerland to reach out to all people who feel alone this Christmas.
In the Christmas film, Robin helps an elderly woman who has no one left to bring her unexpected joy with a small gesture. Migros ensures a stronger togetherness with its year-round commitment. Now, a heartfelt Migros commitment project is being launched for the Christmas season in collaboration with Spitex Schweiz: the „Migros Christmas Post“ (migros.ch/weihnachtspost).
With each postcard you can thus contribute to a stronger togetherness. There is also the possibility to indicate the sender, so that acquaintances or even friendships can develop beyond the Christmas season.
In four other online films, the orange drone flies through more Christmas adventures. The short films lead to the online Christmas hub (weihnachten.migros.ch), which offers inspiration and ideas for Christmas. For example, there are decoration tips, gift ideas, recipes, and special offers to discover.
Wirz has developed a visual bracket for all communicative measures. This ensures a consistent presence on all channels and touchpoints. The campaign runs on TV, in cinemas, online, DOOH, in the company‘s own digital media, in the Migros magazine and at POP.