For our latest umbrella campaign in partnership with Webrepublic, we have launched the communicative platform “yallo is more” to show that yallo has more to offer than just affordable mobile subscriptions. The campaign is centred around a fast-paced, colourful, attention-grabbing television spot and a series of online videos that illustrate the entire range of services yallo offers.
"Are you already living the best version of your life?" This is the question posed by our latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term NaturMetropole.
The process began with a business challenge: How does Deutsche Telekom grow in the youth market, which has millions of customers?
In its summer series, the industry portal "Persönlich" put the spotlight on people from the media, advertising and marketing whose work is otherwise little visible to the public. One of them was Simone Jehle, Managing Director.