Climate change presents us with enormous challenges. These challenges sometimes seem so great that we run the risk of thinking we can't do anything about them on our own anyway. That's where WWF's campaign comes in.
You don't have to be perfect to protect the climate. With this simple, yet encouraging message, WWF wants to remind people in Switzerland that even small actions make a valuable contribution to protecting the climate.
The campaign designed by WIRZ is already entering its third round with four new subjects. The message remains short and clear: No one has to completely give up anything to help the climate. Fewer flights, eating less meat or generally consuming less already helps a lot. However, less is more does not always apply. What would also help the climate would be more political participation. One current example is the vote on the climate protection law on June 18. This is precisely what the campaign is promoting.
The other subjects can be seen as posters, DOOH, print ads, and social media posts with different seasonal focuses throughout the year.
At WIRZ, the NON-Bier-Deckeli popped - there was a new top position in the Swiss creative ranking to celebrate: WIRZ is now in second place among the top creative agencies, just behind the creative boutique Ruf Lanz.
"We make living spaces worth living in" is BKW's current message. Under this motto, the internationally active company is also committed to greater sustainability in snow sports as a sponsor of Swiss-Ski.
Announce sustainability efforts? Of course! But what and how exactly?
Many large companies and SMEs are strongly motivated to present their efforts. This presents them with a complex and often new challenge. An offer from WIRZ helps interested companies to communicate their sustainability reporting in a creative and well-founded way.