Many highly qualified workers value being able to choose their own working hours, and that’s something employers in Graubünden are more than open to. Add in the region’s stunning natural surroundings, and you have an excellent quality of life. This is precisely the angle Wirz focused on with their campaign to attract new workers for the Graubünden brand and Graubünden Ferien.
A celebration full of miracles: This year's Migros Christmas campaign was penned by children.
The mountain villages of Graubünden urgently need more guests. The main attraction should be the original nature.
Under the motto "The power of the new - why it's always worth tackling something new", Wirz invited guests to the 50th edition of its cocktail this year. Around 300 guests from companies, associations and the media came to the "Aura" in Zurich. The panelists, who have consistently tackled new things in life, spoke about their lives with curves and edges - and inspired some on the spot to make room for the new in a spontaneous yet lasting way.