Many highly qualified workers value being able to choose their own working hours, and that’s something employers in Graubünden are more than open to. Add in the region’s stunning natural surroundings, and you have an excellent quality of life. This is precisely the angle Wirz focused on with their campaign to attract new workers for the Graubünden brand and Graubünden Ferien.
"Are you already living the best version of your life?" This is the question posed by our latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term NaturMetropole.
The process began with a business challenge: How does Deutsche Telekom grow in the youth market, which has millions of customers?
In its summer series, the industry portal "Persönlich" put the spotlight on people from the media, advertising and marketing whose work is otherwise little visible to the public. One of them was Simone Jehle, Managing Director.