WIRZ is now helping Ovomaltine to create more added value as a “Creative Business Partner”. Together, the aim is to identify new growth opportunities and position the brand even more strongly in the long term. The first task that had to be solved together: How can Ovomaltine successfully launch a new product in a saturated market? The answer: by giving it a clear purpose - Ovo-Time.
Ovo Time is a chocolate bar that can be enjoyed at home or in the office, alone or together. The new product differs from existing Ovo products in that it is not just a source of energy, but focuses on enjoyment and mental power.
WIRZ sums up the positioning of the new product with the claim “So much time is a must”. We all live in hectic times. Ovo Time is intended to remind Switzerland how important it is to take time for short breaks.
“To be successful these days, you need more than just a fine product. The well thought-out strategy of the brand launch has convinced us. We can now close a gap in our snack range and position ourselves as a new player in the premium segment,” says Lena Cina, Brand Manager at Wander.
Wirz is presenting the new Ovo Time in two films with plenty of Ovaltine charm. In addition, numerous DOOHs, digital ads and measures on social media and in the out-of-home area throughout Switzerland ensure that people take more time for moments of indulgence.
WIRZ is now helping Ovomaltine to create more added value as a “Creative Business Partner”. Together, the aim is to identify new growth opportunities and position the brand even more strongly in the long term. The first task that had to be solved together: How can Ovomaltine successfully launch a new product in a saturated market? The answer: by giving it a clear purpose - Ovo-Time.
Autumn in Switzerland is beautiful – and everyone who lives in Switzerland knows it. So to make this golden season popular outside of Switzerland too, the most popular Swiss man of all time was once again roped in. Mads Mikkelsen was supposed to help him this time. But then things took a different turn.
Suva is launching a new campaign for professional reintegration that shows how the social environment can easily help accident victims: The main thing is to be there for them.