WIRZ: Bad golfers are good for nature in Graubünden.

WIRZ and Graubünden Ferien are launching an unusual fundraising campaign: golfers who demonstrably worsen their handicap are thus promoting biodiversity on Graubünden golf courses.

17. June 2024

In 2023, WIRZ and Graubünden Ferien launched the patgific golf campaign, which showed that you can play golf in Graubünden in a very relaxed way. And this year, you can take an even more relaxed approach on the Grisons courses without any pressure to perform: If you play a bad round of golf in the mountain canton, you are doing something good and making a valuable contribution to nature. For every bad handicap, Graubünden Ferien donates five francs to promote biodiversity.

"Playing more relaxed and doing something for the environment – golfing in Graubünden is always a win-win situation, even if you lose," says Jan Kempter, Creative Director at WIRZ.


The fundraising mechanism is very simple: golfers play a tournament or an EDS round as normal. If they worsen their handicap in the process, they can simply take a photo of their scorecard and upload it to the https://www.graubuenden.ch/golf-spenden landing page. The total donation amount is then increased by five francs.

The fundraising campaign is advertised with an online campaign that includes a film, several snippets as well as social and native ads.


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The campaign is a joint initiative of Graubünden Ferien, the Office for Nature and the Environment, Terraviva and the Graubünden Golf Association with the aim of promoting biodiversity on the region’s golf courses.

Golfers have until 6 October 2024 to play as poorly as possible.

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