The "graubünden brand" and the Wirz Group will continue to work together in the future. Following the successful implementation of the brand campaign in recent years, the Graubünden government has now awarded an annual cantonal contribution of CHF 1 million for the years 2023 to 2026.
This means that the Wirz Group, together with the "graubünden brand" office and the Graubünden Ferien association, is able to further sharpen the contrasting profile of the region as the natural metropolis of Graubünden. So far, the talking ibexes Gian and Giachen have played a major role in shaping the positive perception of Graubünden. Gieri Spescha, Managing Director "Marke graubünden": "We owe the success of graubünden communication not least to our collaboration with the leading Swiss creative agency Wirz - thank you for the inspiring partnership!"
"Are you already living the best version of your life?" This is the question posed by our latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term NaturMetropole.
The process began with a business challenge: How does Deutsche Telekom grow in the youth market, which has millions of customers?
In its summer series, the industry portal "Persönlich" put the spotlight on people from the media, advertising and marketing whose work is otherwise little visible to the public. One of them was Simone Jehle, Managing Director.