The Grisons ibexes Gian and Giachen also speak in the future

The "graubünden brand" and the Wirz Group will continue to work together in the future. Following the successful implementation of the brand campaign in recent years, the Graubünden government has now awarded an annual cantonal contribution of CHF 1 million for the years 2023 to 2026.

7. November 2022

This means that the Wirz Group, together with the "graubünden brand" office and the Graubünden Ferien association, is able to further sharpen the contrasting profile of the region as the natural metropolis of Graubünden. So far, the talking ibexes Gian and Giachen have played a major role in shaping the positive perception of Graubünden. Gieri Spescha, Managing Director "Marke graubünden": "We owe the success of graubünden communication not least to our collaboration with the leading Swiss creative agency WIRZ - thank you for the inspiring partnership!"

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