The "graubünden brand" and the Wirz Group will continue to work together in the future. Following the successful implementation of the brand campaign in recent years, the Graubünden government has now awarded an annual cantonal contribution of CHF 1 million for the years 2023 to 2026.
This means that the Wirz Group, together with the "graubünden brand" office and the Graubünden Ferien association, is able to further sharpen the contrasting profile of the region as the natural metropolis of Graubünden. So far, the talking ibexes Gian and Giachen have played a major role in shaping the positive perception of Graubünden. Gieri Spescha, Managing Director "Marke graubünden": "We owe the success of graubünden communication not least to our collaboration with the leading Swiss creative agency WIRZ - thank you for the inspiring partnership!"
WIRZ is now helping Ovomaltine to create more added value as a “Creative Business Partner”. Together, the aim is to identify new growth opportunities and position the brand even more strongly in the long term. The first task that had to be solved together: How can Ovomaltine successfully launch a new product in a saturated market? The answer: by giving it a clear purpose - Ovo-Time.
Autumn in Switzerland is beautiful – and everyone who lives in Switzerland knows it. So to make this golden season popular outside of Switzerland too, the most popular Swiss man of all time was once again roped in. Mads Mikkelsen was supposed to help him this time. But then things took a different turn.
Suva is launching a new campaign for professional reintegration that shows how the social environment can easily help accident victims: The main thing is to be there for them.