The "graubünden brand" and the Wirz Group will continue to work together in the future. Following the successful implementation of the brand campaign in recent years, the Graubünden government has now awarded an annual cantonal contribution of CHF 1 million for the years 2023 to 2026.
This means that the Wirz Group, together with the "graubünden brand" office and the Graubünden Ferien association, is able to further sharpen the contrasting profile of the region as the natural metropolis of Graubünden. So far, the talking ibexes Gian and Giachen have played a major role in shaping the positive perception of Graubünden. Gieri Spescha, Managing Director "Marke graubünden": "We owe the success of graubünden communication not least to our collaboration with the leading Swiss creative agency Wirz - thank you for the inspiring partnership!"
A celebration full of miracles: This year's Migros Christmas campaign was penned by children.
The mountain villages of Graubünden urgently need more guests. The main attraction should be the original nature.
Under the motto "The power of the new - why it's always worth tackling something new", Wirz invited guests to the 50th edition of its cocktail this year. Around 300 guests from companies, associations and the media came to the "Aura" in Zurich. The panelists, who have consistently tackled new things in life, spoke about their lives with curves and edges - and inspired some on the spot to make room for the new in a spontaneous yet lasting way.