"Patgific" [Rhaeto-Romanic for cosy/restful/relaxed] stands for the Graubünden attitude to life, which the mountain canton has already addressed in several campaigns. The patgific championship conceived by WIRZ is now intended to make Graubünden the most restful canton: on August 16, 2024, people will compete for sleep in the municipality of Obermutten.

It makes sense that people in Graubünden take sleep so seriously that they are turning it into a sport. After all, there is no better place to sleep than in the Grisons mountains: "The good air, the lack of light pollution and the countless opportunities to get a healthy workout ensure a really good night's sleep," explains Marc Held, Head of Campaigns at Graubünden Ferien.

Ten participants can compete in the categories of sprint sleep (who falls asleep the fastest?) and endurance sleep (who sleeps the longest?) in the sleep competition, which is held under the stars. State-of-the-art sleep trackers are used to prevent cheating. Graubünden Ferien can also count on renowned partners for the organization of the event: The sleep experts from Bico not only provide the beds, but also offer sleep coaching  for the participants. The Graubünden fashion label Muntagnard provides the optimal competition equipment.

Two online videos in which the well-known ibexes Gian and Giachen reflect on a good night's sleep in Graubünden are currently being used to promote the betting sleep. The moving images are flanked by display and social ads, as well as a media partnership with Ringier and Radio Energy. In order to ensure even greater reach, four sleeping places have already been allocated to content creators who will provide their respective communities with video content in the run-up to and during the event.

Interested sleepyheads can still apply for the six free slots until July 21 at https://www.graubuenden.ch/de/wettschlafen.