The spring adventure of the ibexes completes the cycle of the four seasons and marks the launch of this year’s family-focused campaign for Graubünden. The latest book in the bestselling series is accompanied by the interactive Children’s World platform – which offers animated illustrations from the book that entertain and playfully highlight the various family promotions – and several audiobooks.
"Are you already living the best version of your life?" This is the question posed by our latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term NaturMetropole.
The process began with a business challenge: How does Deutsche Telekom grow in the youth market, which has millions of customers?
In its summer series, the industry portal "Persönlich" put the spotlight on people from the media, advertising and marketing whose work is otherwise little visible to the public. One of them was Simone Jehle, Managing Director.