To make customers aware of the new Cumulus credit card and its many benefits, WIRZ worked with Migros and Migros Bank to launch a large-scale campaign with several phases.
The Cumulus credit card is now issued by Migros Bank. This is why the new Cumulus credit was launched.
To make customers aware of the new Cumulus credit card and its many benefits, WIRZ worked with Migros and Migros Bank to launch a large-scale campaign with several phases.
In moving-image ads, the familiar residents of the Migros universe promote the new card. In addition to two TV spots, a handful of online clips were also created. In a total of five short “cringefluencer” clips, Beat – the single father – tries his hand at being an influencer for the new Cumulus credit card. The results are mixed to say the least, but he certainly succeeds in thoroughly embarrassing his daughter Lea.
Next year, the European Women's Football Championship will take place in Switzerland. WIRZ is to ensure sold-out stadiums.
At WIRZ, the NON-Bier-Deckeli popped - there was a new top position in the Swiss creative ranking to celebrate: WIRZ is now in second place among the top creative agencies, just behind the creative boutique Ruf Lanz.
"We make living spaces worth living in" is BKW's current message. Under this motto, the internationally active company is also committed to greater sustainability in snow sports as a sponsor of Swiss-Ski.