To make customers aware of the new Cumulus credit card and its many benefits, Wirz worked with Migros and Migros Bank to launch a large-scale campaign with several phases.
The Cumulus credit card is now issued by Migros Bank. This is why the new Cumulus credit was launched.
To make customers aware of the new Cumulus credit card and its many benefits, Wirz worked with Migros and Migros Bank to launch a large-scale campaign with several phases.
In moving-image ads, the familiar residents of the Migros universe promote the new card. In addition to two TV spots, a handful of online clips were also created. In a total of five short “cringefluencer” clips, Beat – the single father – tries his hand at being an influencer for the new Cumulus credit card. The results are mixed to say the least, but he certainly succeeds in thoroughly embarrassing his daughter Lea.
"Are you already living the best version of your life?" This is the question posed by our latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term NaturMetropole.
The process began with a business challenge: How does Deutsche Telekom grow in the youth market, which has millions of customers?
In its summer series, the industry portal "Persönlich" put the spotlight on people from the media, advertising and marketing whose work is otherwise little visible to the public. One of them was Simone Jehle, Managing Director.