To make customers aware of the new Cumulus credit card and its many benefits, Wirz worked with Migros and Migros Bank to launch a large-scale campaign with several phases.
The Cumulus credit card is now issued by Migros Bank. This is why the new Cumulus credit was launched.
To make customers aware of the new Cumulus credit card and its many benefits, Wirz worked with Migros and Migros Bank to launch a large-scale campaign with several phases.
In moving-image ads, the familiar residents of the Migros universe promote the new card. In addition to two TV spots, a handful of online clips were also created. In a total of five short “cringefluencer” clips, Beat – the single father – tries his hand at being an influencer for the new Cumulus credit card. The results are mixed to say the least, but he certainly succeeds in thoroughly embarrassing his daughter Lea.
Taking a holistic approach to solving business problems, rather than merely inventing communications solutions: this is the standard the Wirz Group holds itself to, as reflected in a project that the Swiss agency is delivering on behalf of Deutsche Telekom.
Actually, we had placed the Christmas card project at the top of the Tasks list since January.
WIRZ, one of the largest Swiss full-service agencies based in Zurich, is desperately looking for new creative talent.