Marketing Excellence Awards 2021
Special price for a drama without drama
The YouTube hit "No Drama" by Switzerland Tourism in collaboration with Wirz Communications has beaten all records. Although not a single advertising franc was spent in Switzerland, the film made the whole country smile. The campaign met with a great response and generated over 800 million media contacts.
2. November 2021
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Karin Lang becomes the first Managing Director of the restructured Wirz Group
With Karin Lang, an absolute top appointment takes charge of Client Services at the Wirz Group.
Three new partners for Wirz
Wirz again appoints three employees as partners of the Group as of April 2022.
Anne Hathaway and Roger Federer are no match for Switzerland.
Following the major success of “No Drama”, one of the world’s 10 most successful commercials of 2021, Switzerland Tourism has excelled itself again.