The YouTube hit "No Drama" by Switzerland Tourism in collaboration with Wirz Communications has beaten all records. Although not a single advertising franc was spent in Switzerland, the film made the whole country smile. The campaign met with a great response and generated over 800 million media contacts.
Last Thursday, the Swiss Dialogue Marketing Association (SDV) staged its Award Show to pay tribute to the best work in dialogue marketing.
To make customers aware of the new Cumulus credit card and its many benefits, Wirz worked with Migros and Migros Bank to launch a large-scale campaign with several phases.
With Karin Lang, an absolute top appointment takes charge of Client Services at the Wirz Group.