The YouTube hit "No Drama" by Switzerland Tourism in collaboration with Wirz Communications has beaten all records. Although not a single advertising franc was spent in Switzerland, the film made the whole country smile. The campaign met with a great response and generated over 800 million media contacts.
"Are you already living the best version of your life?" This is the question posed by our latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term NaturMetropole.
The process began with a business challenge: How does Deutsche Telekom grow in the youth market, which has millions of customers?
In its summer series, the industry portal "Persönlich" put the spotlight on people from the media, advertising and marketing whose work is otherwise little visible to the public. One of them was Simone Jehle, Managing Director.