Rhaetian Railway: 50 years of the Bernina Express
Since 1973, the Bernina Express has transported around 10 million passengers. Wirz has now launched a year-round campaign and its own landing page to celebrate.
1. June 2023
The red train connection stirs emotions, and not only among rail fans. The journey across the Grisons Alps offers many natural spectacles and unique structures such as the famous Landwasser Viaduct.
The campaign uses six different subjects to show how much the Bernina Express has thrilled its passengers over the past 50 years. The subjects appear as DOOH, OOH, advertisements, social stories and display ads. The moving and still ads, as well as an additional radio spot, are launched throughout the year to match the seasons.
All advertising media lead to the landing page, where users can generate and share their own subject using an image generator. This also allows them to take part in the competition. The prize is a 1st class panorama car for a trip on the Bernina Express.
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