At WIRZ, the NON-Bier-Deckeli popped - there was a new top position in the Swiss creative ranking to celebrate: WIRZ is now in second place among the top creative agencies, just behind the creative boutique Ruf Lanz.
This was made possible by the campaigns for Migros beer (Oui/Non) and the film "The Grand Train Tour" for Switzerland Tourism, among others, which won national and international creative competitions.
When asked what WIRZ would like to see in 2024, Executive Creative Director Caspar Heuss replies: "We hope that award shows and creative rankings will finally be given the status they deserve: not a particularly high one. In 2024, you will no longer recognize a good agency by whether it wins lots of awards, but by the fact that it generates growth for its clients. If it wins a few prizes in the process: all the better..."
More about Werbewoche's creative ranking here:
Migros has everything you need for the summer: everything for the barbecue, everything for the swimming pool, everything for the balcony and (almost) everything to quench your thirst. That's why this year's Migros summer campaign is once again all about the comprehensive range. In addition to the classics, there are once again many new products to discover.
The renowned agency is pleased to announce the appointment of three new partners. This reaffirms its pioneering position as an independent and owner-managed player in the Swiss creative industry.
Next year, the European Women's Football Championship will take place in Switzerland. WIRZ is to ensure sold-out stadiums.