Careum has been committed to improving the health and social care sector for 140 years. Wirz Brand Relations has reworked the brand appearance of the group, which includes three important training and professional-development institutions. You can experience their modernised look and feel on the recently launched group website, www.careum.ch.
As the basis for the new overall image, Careum and Wirz Brand Relations developed the Group-wide communication strategy in a joint, broad-based process. The perception of Careum with its various institutions and offerings as a cohesive group and the increased digital presence of the brand are two core concerns that have been incorporated into the corresponding branding work.
Wirz Brand Relations focused the brand development on the lively diversity of the Careum Group and its very different target groups. The result is a modular solution that can be used flexibly regardless of channel, but was consistently developed from a digital perspective.
The strikingly designed word mark, the versatile color palette, the modern typography and the modular layout system are characteristic for the new appearance. Careum's individual institutions can use and weight the brand elements differently depending on their communicative needs. This allows for a varied design and at the same time creates a consistent overall impression. The communication thus appears individual and lively, but the brand is still quickly and clearly recognized by the target groups.
The recently launched careum.ch website represents an important milestone for the new brand presence. With it, the Careum Group is taking an important, perceptible step towards coming together. For the first time, the new website offers a simple, user-friendly overview of the entire Careum Group and its wide range of services, as well as a shared news and blog section.
With the new development of the Group website, it has been possible to integrate various web presences that were previously managed independently and to merge them into a common presence. In a consistently user-centered process, Wirz Brand Relations supported Careum in the development of the content and structure and developed the new web design. The current website will be further expanded in the coming months through the integration of other web presences.
In addition, the Zurich branding agency designed and implemented various other applications such as the annual report or the new image and moving image world.
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