The lovable delivery drone Robin brings us closer together at Christmas.
The pandemic has made us all feel what loneliness means. Fortunately, this Christmas we can embrace our loved ones again. But what about those who have no one to hug? Loneliness has been a big problem in Switzerland, and not just since Corona. Around a third of the population feels affected by it. Migros is raising awareness in Switzerland to reach out to all people who feel alone this Christmas.
In the Christmas film, Robin helps an elderly woman who has no one left to bring her unexpected joy with a small gesture. Migros ensures a stronger togetherness with its year-round commitment. Now, a heartfelt Migros commitment project is being launched for the Christmas season in collaboration with Spitex Schweiz: the „Migros Christmas Post“ (migros.ch/weihnachtspost).
With each postcard you can thus contribute to a stronger togetherness. There is also the possibility to indicate the sender, so that acquaintances or even friendships can develop beyond the Christmas season.
In four other online films, the orange drone flies through more Christmas adventures. The short films lead to the online Christmas hub (weihnachten.migros.ch), which offers inspiration and ideas for Christmas. For example, there are decoration tips, gift ideas, recipes, and special offers to discover.
WIRZ has developed a visual bracket for all communicative measures. This ensures a consistent presence on all channels and touchpoints. The campaign runs on TV, in cinemas, online, DOOH, in the company‘s own digital media, in the Migros magazine and at POP.
Autumn in Switzerland is beautiful – and everyone who lives in Switzerland knows it. So to make this golden season popular outside of Switzerland too, the most popular Swiss man of all time was once again roped in. Mads Mikkelsen was supposed to help him this time. But then things took a different turn.
Suva is launching a new campaign for professional reintegration that shows how the social environment can easily help accident victims: The main thing is to be there for them.
Migros now has something very special: Migros. In the form of a total of 5 limited edition PLAYMOBIL sets to collect and play with. We are supporting the collection promotion with an integrated campaign that is just as playful as the figurines themselves.