Regardless of whether it is a mortgage, a business loan, an investment solution or personal financial planning – many people hesitate to contact a bank to discuss their financial affairs and concerns. Migros Bank is putting an end to this: it has asked its clients to provide their unvarnished and honest questions and thoughts concerning financial matters and life, and then used the responses in its communication, also without prettifying anything.
In today’s world, a universal bank can no longer stand out from the competition solely on the basis of its products. This is why Migros Bank is now returning to its most essential strength: the personal touch.
Taking a holistic approach to solving business problems, rather than merely inventing communications solutions: this is the standard the Wirz Group holds itself to, as reflected in a project that the Swiss agency is delivering on behalf of Deutsche Telekom.
Actually, we had placed the Christmas card project at the top of the Tasks list since January.
WIRZ, one of the largest Swiss full-service agencies based in Zurich, is desperately looking for new creative talent.