Regardless of whether it is a mortgage, a business loan, an investment solution or personal financial planning – many people hesitate to contact a bank to discuss their financial affairs and concerns. Migros Bank is putting an end to this: it has asked its clients to provide their unvarnished and honest questions and thoughts concerning financial matters and life, and then used the responses in its communication, also without prettifying anything.
In today’s world, a universal bank can no longer stand out from the competition solely on the basis of its products. This is why Migros Bank is now returning to its most essential strength: the personal touch.
Last Thursday, the Swiss Dialogue Marketing Association (SDV) staged its Award Show to pay tribute to the best work in dialogue marketing.
To make customers aware of the new Cumulus credit card and its many benefits, Wirz worked with Migros and Migros Bank to launch a large-scale campaign with several phases.
With Karin Lang, an absolute top appointment takes charge of Client Services at the Wirz Group.