Regardless of whether it is a mortgage, a business loan, an investment solution or personal financial planning – many people hesitate to contact a bank to discuss their financial affairs and concerns. Migros Bank is putting an end to this: it has asked its clients to provide their unvarnished and honest questions and thoughts concerning financial matters and life, and then used the responses in its communication, also without prettifying anything.
In today’s world, a universal bank can no longer stand out from the competition solely on the basis of its products. This is why Migros Bank is now returning to its most essential strength: the personal touch.
"Are you already living the best version of your life?" This is the question posed by our latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term NaturMetropole.
The process began with a business challenge: How does Deutsche Telekom grow in the youth market, which has millions of customers?
In its summer series, the industry portal "Persönlich" put the spotlight on people from the media, advertising and marketing whose work is otherwise little visible to the public. One of them was Simone Jehle, Managing Director.