Regionally grown fruit and vegetables, short transport routes: this is how Migros wants to keep the products in the vegetable department fresh at all times. And now it is communicating this with a testimonial that should also like it: a little snail.
"Are you already living the best version of your life?" This is the question posed by our latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term NaturMetropole.
The process began with a business challenge: How does Deutsche Telekom grow in the youth market, which has millions of customers?
In its summer series, the industry portal "Persönlich" put the spotlight on people from the media, advertising and marketing whose work is otherwise little visible to the public. One of them was Simone Jehle, Managing Director.