"Are you already living the best version of your life?" This is the question posed by our latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term NaturMetropole.
Graubünden has a challenge: Everyone knows that it's a great place to spend a vacation. But unfortunately, not everyone knows that the largest canton is also a good place to live and work. To solve this dilemma, we ask all non-Graubünden residents a simple but existential question: Are you already living the best version of your life? Or wouldn't daily life in Graubünden be much better after all?
In answer to this question, this year's campaign focuses on the diversity and exciting contrasts that the NaturMetropole graubünden has to offer. Because when you are shown the abundance of highly interesting jobs, the proximity to nature and the cultural diversity, you are quickly convinced about life in the largest canton.
"Graubünden offers real added value with its total package of attractive living space and professional fulfillment," says Gieri Specha, managing director of Marke graubünden.
That is why a film forms the heart of the campaign, in which the protagonist from Graubünden shows the viewer at breakneck speed what life and work is like in the NaturMetropole. Whereby the Graubünden version would not only have "Schaffa im Grind", but also relaxation, nature, sports, culture and many friends.
The elaborately produced 35-second spot and two other short spots finally lead to the decisive, second question: So, why don't you actually live in Graubünden? Future residents of Graubünden can find out more about living and working in the mountain canton on the naturmetropole.ch hub, where they can also search directly for vacancies.
The campaign can be seen immediately on TV and on various online channels and is designed to run for several years.
At WIRZ, the NON-Bier-Deckeli popped - there was a new top position in the Swiss creative ranking to celebrate: WIRZ is now in second place among the top creative agencies, just behind the creative boutique Ruf Lanz.
"We make living spaces worth living in" is BKW's current message. Under this motto, the internationally active company is also committed to greater sustainability in snow sports as a sponsor of Swiss-Ski.
Announce sustainability efforts? Of course! But what and how exactly?
Many large companies and SMEs are strongly motivated to present their efforts. This presents them with a complex and often new challenge. An offer from WIRZ helps interested companies to communicate their sustainability reporting in a creative and well-founded way.