With over 240,000 patients treated annually, the KSW is one of the largest hospitals in Switzerland and makes a significant contribution to medical care in the greater Winterthur region. Under the influence of medical, technical, but also social changes, the center hospital is in a continuous development process in order to be able to offer a high-quality, comprehensive range of services.

In contrast to the modern medical offering, the brand identity was getting on in years and no longer seemed appropriate for today's KSW. The hospital therefore commissioned the brand agency Wirz Brand Relations to renew its image. With the introduction of the new logo, this process has now come to an end.

The content of the logo design was inspired by the relevant aspects of networking, cooperation and collaboration described in the hospital's vision and strategy. The boldly set lettering expresses this through the striking combination of the letters K and S, which gives the logo an independent character and promotes rapid recognition. Moreover, it can be used in the digital space in a simpler, more compact and more legible way than the previous logo.

In keeping with the spirit of an umbrella brand, the newly designed KSW logo appears, among other things, as a highly visible identification on the roof of the new building. The further rollout will take place successively over the next few months, enabling a resource-saving introduction and changeover.